A vanity URL is a customised URL created for the purposes of marketing or branding. They are typically shorter than the original URL to allow it to be read out loud or used on social media and on marketing collateral.
All requests for vanity links should come through to the Content Operations team. To request a vanity URL, submit a request via the Content request form. Please select the request type as 'I need to request a URL redirect or I am experiencing problems with an existing URL redirect' as shown below and fill out the required fields prior to submitting the request.
Need any more help?
If you have any questions, or require assistance with anything mentioned on this article, submit a request via the webform.