Design system
The visual design of nsw.gov.au takes guidance from both the NSW Government Brand guidelines and the NSW Digital Design System.
We use the standards to ensure a consistent and distinctive visual identity across the site, by creating a set of templates, components, and elements for you to use when building and managing your pages.
When you're building your pages, your starting point should always be the CMS Components Guide. This gives you detailed guidance on the components and features available specifically for nsw.gov.au.
You can also review our Best practices for designing pages in the CMS for tips and guidance on crafting your pages.
nsw.gov.au Brand Framework
As the face of the NSW Government, nsw.gov.au falls into the Masterbrand brand category, and uses the Masterbrand corporate colour palette. The design of pages and components aligns to the NSW Digital Design System.
The nsw.gov.au Brand Framework explains how brand intersects with nsw.gov.au and how colours, elements and components can be used to create different visual identities within the design language of the site.
Non-corporate colour palettes
The site can also support Co-Brand agencies with agency-specific logos and non-corporate colour palettes, as well as campaigns, key strategies and products with non-corporate colour palettes.
To provide a consistent user experience and unified design language, only the colour palette and agency-specific logo are variable. The underlying design of pages, templates and components - the design system - is consistent across the entire site, regardless of brand category.
See Requesting a non-corporate colour palette for more information.
Aboriginal Branding
nsw.gov.au can also support the NSW Aboriginal Branding Guidelines by allowing for an Aboriginal colour palette on specific pages.
As with a non-corporate palette, only the colours of some components will change. The underlying design of pages, templates and components is consistent across the entire site.
See Requesting an Aboriginal colour palette for more information.
Need any more help?
If you have any questions, or require assistance with anything mentioned in this article, submit a request via the webform.