Adding a Key message to a page

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Key messages can be used to highlight key information for extended periods of time (use a callout for temporary messages).

 

Heading

  • Should be a H4.
  • Limit of 50 characters.
  • Mandatory

Description

  • Should be a short descriptive sentence to provide some context to the content that sits behind the link.
  • Limit of 200 characters.
  • Try to keep the length of each description similar if using multiple key message blocks in a row.
  • Mandatory

Link

  • Should use a single bold text link or a secondary button (outlined) for more prominence. Avoid mixing links and buttons in the same section.
  • Limit of 30 characters.
  • Optional

Guidelines

  • Supports 1, 2, 3, or 4 column layout on full-width pages like landing pages.
  • Should be used in a single column layout on content pages.

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