Adding an Image block to a page

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Image blocks are similar to icon blocks and are used to display groups of related content and/or links. They can also be used to display a single link, but cards are the preferred option for displaying a single link.

Component breakdown

Image

  • Should provide additional context.
  • Image should support and re-enforce the content. Don’t use an image for decorative purposes only.
  • If a suitable image can’t be sourced, consider using an icon block or text block.
  • Image should follow image guidelines.
  • Mandatory

Label

  • Limit of 50 characters.
  • Optional

Heading

  • Limit of 50 characters.
  • Mandatory

Description

  • Should be a short descriptive sentence to provide some context.
  • Limit of 200 characters.
  • Try to keep the length of each description similar if using multiple blocks in a row.
  • Optional

Link list

  • Limit of 5 links.
  • Links are optional as this component can also be used to display a single link or simply display content.
  • Optional

Link

  • Should link to the page that the “Heading” describes.
  • For single image blocks, the link should be an outlined button as seen in the examples below.
  • Link is optional as this component can also be used to simply display content.

 

Guidelines

  • Should only be used on full-width pages (like landing pages, not content pages).
  • Supported layouts include:
    • 2, 3, or 4 column.
  • Use image blocks, rather than icon blocks, when a photo better describes the content or when a suitable icon can’t be sourced.
  • Don’t use images for decorative purposes only.
  • Limit of 6 blocks per section.

 

Live examples

You can see live examples of how agencies have applied images to their content.

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